CAMPAIGN WORK:

                                         

On 18 December 2013,I had made the program proposal for our campaign named as "SAVE WATER".

The program proposal of our campaign was given below:-

CAMPAIGN TOPIC

SAVE WATER

AIMS AND OBJECTIVES

1. To ensure long term availability and sustainability of water supply including the conservation of water.

2. To contribute to the sustainability of watercourses and water catchments.

3. To regulate tariff and ensure the provision of affordable water services on an equitable basis.

4. To improve the quality of life and environment through the effective and efficient management of water services.

5. To establish an effective system accountability and governance between operators in water services industry and to regulate the safety and security of water services systems.

SLOGAN

"SAVE WATER SECURE FUTURE"

TARGET AREA AND AUDIENCE

National and International

MEANS OF COMMUNICATION

1. Television

2. Radio

3. Internet

4. Newspaper

COMMUNICATION STRATEGY

On television(8-9)pm,on radio(10-12)pm,in daily newspapers(front page lower left corner),banners on toll plazas,railway stations,main chowks,hospitals and educational institutions.

OPINION LEADERS

1. Teachers

2. Parents

3. Well-known leaders

4. News channels

5. Social workers

6. NGO'S 

ENDORSEMENT

1. Mahira Khan

                  

2. Angelina Jolie          

BUDGET

One Billion approximately

SPONSORS

1. Ministry of Water

2. Ministry of Electricity

3. Ministry of Environment

INDICATORS

Page on Facebook

https://www.facebook.com/pages/Save-water-secure-future/555247571212110